Privacy and Cookie Policy

Privacy and Cookie Policy

This document explains the terms in which BetterConcepts Unipessoal Lda with its registered office at Rua João Conforte nº 18, Apartado 41, 7800-184, Beja and registered with the Commercial Registry of Lisbon, under the unique number of legal person and registration 514 859 334, collects, uses and processes the data and information its readers through its applications. The rules for the collection, use and processing of data and information are in accordance with national legislation and the Applicable Personal Data Protection Regulation 2016/679 of the European Parliament and the Council of 27 April 2016.

BetterConcepts Unipessoal Lda (hereinafter "BetterConcepts") ensures the privacy of its readers as well as the personal data submitted by them, being responsible for the and sites (hereinafter the "Sites") and the BetterConcepts Mobile Application (hereinafter the "App").

We request the careful and careful reading of this Privacy Policy, to clarify the data collected, the purposes of the collection, the processing of the same and their rights.

This Privacy Policy applies to data collected and processed in connection with readers' interaction with any of The BetterConcepts websites or platforms.

Ways of collecting reader data by the Observer

BetterConcepts collects your readers' data through the following platforms:

  • Registration of readers on the Sites (web page and App);
  • Subscription of newsletters on the Sites (web page and App);
  • Contact of readers via corporate e-mails, namely .

Data BetterConcepts collects from its readers

Identification and contact: name and email address, gender, photo and location. Whenever a reader registers via any social network, it authorizes the social network to share some of their data with the Observer. By registration with your email, we only collect the name and email address.

List of saved reading articles: information of the articles that the reader has saved in his or her reserved area.

Technical information about computer devices: operating system, resolution, software,search engine or mobile device used to access the Sites.

Payment and financial information: name, address and tax taxpayer number of readers who subscribe to our services.

Anonymous information: recording of activity and navigation on the Sites.

Minors Data

BetterConcepts does not knowingly (and cannot distinguish) data from minors under the age of 16. However, with the information that data has been collected from minors, BetterConcepts will immediately delete them.

Use of the collected data

BetterConcepts uses the collected data for the following purposes:

  • Making your services available to the reader;
  • Providing support to the reader;
  • Compliance with contractual and legal obligations;
  • Providing information and content of interest to the reader;
  • It would improve the functioning of the Sites, including the management and prioritization of content.

Data transmission

BetterConcepts transmits the data of its readers to its service providers, who are external companies for assistance and support in their business, to the strictest extent possible, and they are obliged to comply with the rules and regulations of protection of personal data.

Data Breach

BetterConcepts is not responsible for the content accessed through any hyperlink that leads the reader to browse outside the or domains, where such links are the responsibility of third parties.

All collected data is processed automatically and the information sent by users is encrypted and managed with advanced security.

BetterConcepts uses various technical and organizational measures to protect technology against attacks on users' personal information and only subcontracts service providers that ensure the same level of protection.

The violation, or attempted breach, of databases obtained through the Sites will result in the immediate judicial liability of the infringer(s).

Rights of Data Subjects

Readers may exercise their rights to the contactof the person responsible for the processing of BetterConcepts personal data referred to below in this Privacy and Cookies Policy.

BetterConcepts readers hold and may exercise the following rights within their personal data:

Right to Information – at the time of its collection or processing the holder of the personal data has the right to be informed as to the purpose of the processing, the data controller, entities to which your data may be communicated, conditions of access and rectification and what mandatory and optional data will be collected.

Right of Access – the holder of the personal data has the right to access them, without restrictions or delays, as well as to know what information is available about the origin of the data, purposes of processing and communication of the same to third parties.

Right of Rectification – the holder has the right to require that the data about him/her be accurate and current, and may at all times request its rectification to the data controller of BetterConcepts.

Right of Erasure – the data subject is entitled to have his data no longer processed, deleted and deleted, under certain conditions, in the event of:

  • are no longer necessary for the purpose they have been collected;
  • holders withdraw their consent or oppose their processing;
  • if the processing of the data does not comply with the legal provisions.

Right to Limitation of Processing – the holder of personal data has the right to limit his data only to the essentials for the purpose of the processing.

Data Portability Right (data transfer) – the data subject has the right to receive your data or request the transmission of data to another entity that will become the new person responsible for your personal data (only if technically possible).

Right of Opposition – the data subject has the right to objects, at his request and free of charge, to the processing of his/her personal data for the purposes of direct marketing or any other form of prospecting and that his/her personal data be communicated to third parties, unless otherwise provided by law.

Right to Know of the existence of a data breach – the holder of the personal data has the right to be informed if there is a security breach that compromises your data.

Right of Complaint to the supervisory authority – the holder of the personal data is entitled to complain not only to the controller of the company's personal data, but also to the supervisory authority, the National Data Protection Commission.

Data Retention Deadline

The data collected are processed for the period strictly necessary to carry out the specific purpose of each.

The identification data of registered readers and list of saved reading articles are kept as long as their relationship with the reader is maintained. This will be up held until the reader deletes their registration with BetterConcepts or requests their deletion/cancellation of their subscription.

For the purposes of commercial transactions and compliance with legal billing obligations, the data will be kept for the period legally provided for the fulfillment of legal obligations, as well as for contesting legal situations and for the period they remain.

Responsible for the Processing of Personal Data

Any aspects related to the processing of personal data and the exercise of the rights of the holders of personal data should be directed to the following contacts:

BetterConcepts Unipersonal Lda
Data Privacy Department
Rua João Conforte, nº18, Apartado 41
7800-184 Beja

Or by email to the addresses:

Final Considerations

BetterConcepts is not responsible for the content of readers' comments, so any personal data that is disclosed by any reader in this context will be promptly deleted at the time That BetterConcepts is notified of the disclosure of such data.

BetterConcepts reserves the right to change its Privacy Policy, Cookie Policy and Terms and Conditions described on this page, so we advise you to visit this address frequently. We consider that users are aware of these policies when navigating and

Last revised date: 05/07/2019

Cookies policy

BetterConcepts Unipessoal Lda with its head office at Rua João Conforte nº 18, Apartado 41, 7800-184, Beja and registered with the Commercial Registry of Lisbon, under the unique number of legal person and registration 514 859 334, uses cookies that allow to improve the performance and browsing experience of the user. Any internet browser allows the user to accept, refuse or delete cookies, through the browser's own settings. If you choose to disable cookies, some services on our websites, i.e. and, will stop working, thus affecting your browsing experience on the websites.

What are cookies?

Cookies are short text files with relevant information that your browser processes when a website is visited by a user.

Placing cookies helps sites recognize the user's device (tablet, desktop, mobile, etc.) each time they visit us. Cookies retain only information related to your preferences, not revealing personal data.

To make your browsing experience as optimized as possible, we recommend that you do not disable cookies. They increase the speed of response in navigation.

Types of cookies

There are several types of cookies with different features and functions. They are:

Essential cookies – They are very important to access specific areas of the site allowing correct navigation.

Functionality cookies – Functionality cookies allow user preferences to be saved when you visit websites. This way, it is not necessary to customize the Sites each time you visit it.

Analytical cookies – This type of cookies allows you to analyze how users use the Sites, know the most popular pages and monitor the performance of the site, making it possible to perceive possible error messages on the site. Personal information will never be disclosed.

On the Sites may be cookies from third parties, from companies that use our Sites for analysis purposes, the sending of which the Observer has no control.