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Marketing
Marketing Marketing attribution models: from last click to data-driven
How marketing attribution models decide where to invest: the risks of last and first click, the multi-to…
Marketing Customer segmentation with data: from RFM to clusters
How to segment customers with data: the RFM method (recency, frequency, monetary value) to build actiona…
Marketing Conversion funnel: how to analyze where you lose customers
What the conversion funnel is and how to use it to see where you lose customers at each stage, find the …
Marketing Data-driven marketing: from vanity metrics to the ones that matter
How to do data-driven marketing: swap vanity metrics for CAC, LTV and LTV/CAC, understand attribution, a…
Marketing Marketing Attribution: Which Channels Actually Drive Sales
Last-click, first-click or data-driven? A practical guide to choosing an attribution model and seeing wh…
Marketing Personalization with data: from the greeting with a name to the relevant recommendation
The difference between cosmetic personalization and the one customers value: the levels of personalizati…
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